IntroductionArtificial Intelligence (AI) is revolutionizing advertising, but the next step forward is Agentic AI Marketing—a transformative technique that leverages autonomous AI agents to strategize, execute, and enhance marketing campaigns with minimal human intervention. Compared with classic AI-assisted advertising and marketing, exactly wher
IntroductionArtificial Intelligence (AI) has come a long way from rule-based systems to sophisticated machine learning models. One of the latest frontiers in AI development is Agentic AI, a paradigm that enables AI agents to operate autonomously, make decisions, and adapt to dynamic environments without human intervention. This article explores the
What is Customer Effort Score (CES)?Customer Effort Score (CES) is a key metric that helps businesses measure the ease of customer interactions with their products, services, or support teams. The primary goal of the CES metric is to evaluate how much effort a customer has to exert to get their issue resolved, make a purchase, or interact with a br